Advertising plays a very large role in forming and changing your opinions. Advertising is stealthier and goes about changing your thoughts in more subtle ways than than friends and family may. Advertising works in ways you may not be aware of.
Subtle printed advertising is occasionally based on images of sex or death when it is not blatantly using sex to sell a product. Images for underwear ads are too obvious; this more subtle advertising uses hidden images in ads. With a creative mind and a program capable of crafting and modifying a picture, it is not difficult to create hidden pictures within a picture that only your mind is aware of.
One of the burger chains going back to the eighties has been linked to subliminal advertising. In the 80′s they ran a magazine ad of nice juicy hamburger. Of course the hamburger did not look like one you would actually buy, this hamburger was displayed open faced so you could appreciate the juicy meat, the crisp lettuce, fresh tomato and the crunchy onion on top.
Unfortunately crunchy was not all the onion had going for it. If you took the magazine ad to a copy machine and copied it in black and white you would find a different sort of hamburger on your plate. On this hamburger the onion slices were arranged to spell the word SEX. Very creative of the advertiser to have such a dual purpose ad campaign.
The ad appealed both to your visual senses by being a very appealing hamburger. The hamburger also appealed to your other senses by sending out a message that you would not see because you expect to see a hamburger, not onions spelling out the word SEX.
Liquor advertising is famous for its imagery, and I bet you have never noticed? The ads are so sublime, usually showing a well to do man or women in fine clothes with a bottle of something around them having a nice conversation or a quiet moment.
Or it may be a scene with a nice glass of warm looking liquor with a few ice cubes and water droplets beaded on the glass. It looks so warm and inviting it almost sells itself. Almost is the key thought when it comes to selling liquor.
Liquor advertisers found that through creative airbrushing and image manipulation that air brushing a shark head or body enhances sales. Also you can find hazy variations of monsters, or other images that scare most people. There is something about monsters and death that makes liquor sell.
A new form of advertising has crept its way into our lives. This is advertising done by teens and young adults who get discounts or other perks for hyping products. Do you recall someone playing with and talking about how great their newest cell phone is? Or how much better their new mp3 player is? Or how about those cool new tennis shoes, or pants?
At the movies, and in the sitcoms products are displayed or used so you can observe them without really taking notice of them. Bigger offenders these days may be where you work. Large and not so large companies give their employees bags, key chains or other items that end up in the hands of family or friends?
When out and about, or traveling, almost any place you stop at has you lined up in their sights as a potential walking billboard. Every hear the phrase, “Been there, done that, got the T-shirt? It is truer than you thought, and you are paying for the privilege of being a walking billboard.
How about getting a little something to eat and drink, and a free t-shirt? Sound good? LOL!